Brief: To create ads to tell students of the features and the offer that is on.
This was a wonderful collaborative project, with many parts. I and another creative worked together to ideate on demonstration these features - taking into consideration of our target audience which were students and how to appeal to them. For that matter the style had to be eye-grabbing and scroll stopping. After storyboarding the idea it was taken to animators. Where they rotoscoped footage I shot of members of the team.
Involved: AD's, head of social, campaign managers, Amazon Music team and numerous other.